How one can Promote Your Salon on Social Media 

In keeping with Statista, there have been 2.46 billion social media customers on the planet in 2017. That quantity is constant to rise, and it’s extra vital than ever that your salon is participating with clients on social media. That is very true for those who just lately opened your salon, otherwise you’re attempting to extend gross sales and attain new clients.Matters Coated on this Article:

To advertise your salon, it’s essential that you simply’re energetic on social media. As well as, it’s best to be sure that you’re following best-practices to extend the chance that you simply entice clients. On this put up, we’ll listing seven methods to advertise your salon on social media, in an effort to begin producing extra enterprise.

7 Methods to Market Your Salon on Social Media

1. Preserve Your Enterprise’s Data Up-to-Date

Whereas this may increasingly appear apparent, many individuals use Fb profiles to discover a enterprise’s tackle, telephone quantity, and hours of operation. In case your data is outdated, you would be probably miss out on new clients.

2. Host Contests and Giveaways

Social media contests can enhance on-line engagement and hold your followers coming again to your corporation’s profiles. These contests must be particular to social media and solely to your followers. You can provide away a free haircut, manicure, facial, bottle of shampoo or hair styling product, simply to call a number of examples. You’ll be able to even give a small low cost for following you on Instagram for the primary time. At a minimal, it’s best to get the individual’s identify, e mail tackle, and telephone quantity once they enter the competition. This may can help you ship them promotional emails and follow-up with them to see in the event that they’d prefer to schedule an appointment.

3. Publish a ‘Behind the Scenes’ Tour Video

Posting a video ‘behind the scenes tour’ video is a good way to indicate off your salon to potential clients. You can provide a tour of the colour mixing room, ready room, cosmetology stations, and waxing space. Present your followers how enjoyable and enjoyable your salon is, in order that they’ll be excited by reserving an appointment.

4. Publish Sponsored Fb Posts

5 years in the past, it was frequent in your Fb posts to succeed in folks organically, however now that quantity is as little as 1.2 p.c, in keeping with Bonsey Jaden. The excellent news is you may pay for sponsored Fb posts or advertisements and attain folks in your space with hyperlocal focusing on. You’ll be able to goal individuals who reside in a sure zip code, or by a demographic, resembling age and gender. It’s finest to run a number of advertisements on the identical time focusing on totally different demographics and see which one performs finest.

5. Share Earlier than and After Photos

Posting transformation pictures can interact your clients and showcase how proficient your stylists are. When posting the pictures, ask your buyer for those who can tag them, and see in the event that they’ll tag you as nicely in the event that they’re posting it on their private web page. This may enable their associates to see your salon’s social media profile, which can hopefully entice them to observe you or take a look at your providers.

One other nice technique to get clients to share their footage is create a selfie station the place shoppers can snap their very own earlier than and after footage. You should definitely have an indication that tells them precisely how one can tag you and which hashtags to make use of.

6. Publish Constantly

CoSchedule mixed the information from 14 research to search out the optimum variety of occasions per day you ought to be posting on every social media platform. Their analysis revealed that it’s best to put up one time every day on Fb, as much as 15 occasions per day on Twitter, 11 occasions per day on Pinterest, and one or two occasions per day on Instagram. The underside line is it’s best to put up on every platform every day, or your engagement charges will drop.

As well as, your content material shouldn’t be solely sales-focused. As an alternative, you also needs to present helpful suggestions and tips for styling and merchandise. Individuals need to observe corporations that present worth to them and by giving them useful data, you’ll turn into a trusted supply for salon-related data.

7. Reply to Messages Shortly

Fb provides a “very attentive to messages” badge to companies which have a response price of 90 p.c and reply to clients messages inside quarter-hour. This exhibits that you’ve a dedication to customer support and can can help you reply patrons’ questions or assist them e-book an appointment.

Conclusion: Social Media Advertising and marketing is Obligatory

Advertising and marketing your salon on social media is a robust technique to interact your clients. By devoting just a little little bit of time every day to social media advertising and marketing, you may develop your salon’s gross sales and hold your buyer’s up-to-date with the most recent suggestions and tips within the cosmetology trade.